We live exciting times, because thanks to AI, digital marketing is developing faster than ever. Stay on the edge of development and check out our digital marketing trend review below.

1. AI is a friend, not an enemy

AI is no longer just a buzzword: by 2024, the global AI market is expected to reach a value of $26.6 billion. AI-based tools can help digital marketers to plan, automate, analyze and personalize marketing more effectively than before. Artificial intelligence is constantly changing the way we interact with companies and at the same time to make better decisions in terms of marketing and business.

TIP: Max Roscher’s ChatGPT Cheat Sheet will get you started with your AI experiments

2. The charm of videos doesn’t diminish

There is no end in sight to the popularity of video content. Based on Hubspot, 81% of companies use videos as part of their digital marketing. Stories, emotions and products move from the company to the customer through videos. Oh, and then there’s TikTok, which has proven to be a treasure trove of engaging content. While the popularity of the app grows, the eagerness of companies to get their own piece of the cake from TikTok’s marketing opportunities also increases.

3. Let’s shop on social media

Social media channels have become today’s marketplaces. Social Commerce means selling and buying products directly from social media – for example Instagram, YouTube and TikTok have their own shopping platforms. With social media marketing, you can not only direct potential buyers to the company’s online store, but also create a concrete point of sale for the brand’s products. The phenomenon is flourishing and the value of the social commerce market will be around 604.5 billion dollars worldwide by 2024.

4. Voice control is changing search engine optimization

Alexa, what are the best tips for voice search optimization? More and more people are using voice search machines like Alexa, Siri and Google Assistant for information searching. Voice commands often differ from written search words, which is why voice SEO also requires a different approach.

5. Data protection for better security

High standards are preferable not only in the dating world but also in data protection. Data protection and data security will be taken more seriously in 2024, and companies must now prioritize compliance with regulations such as GDPR and CCPA at the latest. Transparent cookie prompts, data processing practices and consent management are wedged into the trends of digital marketing partly because several alternatives for web analytics management have emerged alongside Google Analytics. So now would be a good time to check that your customers know how their data is collected, used and protected.

TIP: Our digital marketing wizard knows the tricks of website analytics also with Matomo.

How to use digital marketing trends in 2024?

When something is trending it doesn’t automatically mean that it works. So at first think about what business goals could these digital marketing trends help you to achieve and only then if you should use them. However, our marketing experts are always ready to roll up their sleeves if you believe that trends will make a difference to your business.